How is influencer marketing transforming with every passing year?
The year 2019 has surely changed a lot in the field of digital marketing. Let’s see how influencer marketing is going to change this year.
There will be an uptick in opportunities for influencers due to less TV viewership:
The advent of influencer marketing is a recent phenomenon. The year 2018 only show the trend growing stronger. With more and more people opting mobile devices to view their favorite shows, more and more influencers are finding space to come out. It will continue to grow influencer marketing in a more measurable way.
We’ll see growth in the use of paid media to gain extra engagements:
Influencer marketing has been a non-paid form of advertisement. But with more and more influencers coming into the arena, and the increasing need for native sponsorships, brands are using paid advertisements to promote influencer content over the internet. Here, by promoting influencer’s content, it lets brands leverage the fan following of the influencer at minimum expense.
